Archive for the ‘Web’ Category

MySpace Developer Platform Launches: Worst API Ever

Posted on February 5th, 2008 in Web | No Comments »

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The MySpace Developer Platform has launched at developer.myspace.com, based on Google’s OpenSocial spec. As the largest social network, it is ridiculous that MySpace is building upon the OpenSocial API, which, in many peoples’ opinion (including my own), is used to build not applications, but widgets.

If you’re a Facebook Platform veteran, you’ll notice the following changes:

  • You create a separate profile for your application. Similar to Bebo.
  • You can set homepage markup, to be shown on peoples’ homepages.
  • There’s no callback URL.

That’s right - no callback URL. Here is how you build your application:

I’m not too impressed. Job terribly done.

Facebook Isn’t Corporate — Yet

Posted on December 9th, 2007 in Web | 1 Comment »

Recently, Facebook released a new photo browser that doesn’t require loading and refreshing of a page to go to the next image. (Go to any photo page to try this out.) It’s essentially powered by ajax, almost all of the page, including loading comments (though adding comments is not ajax yet.) It’s somewhat indicative that Facebook isn’t going corporate — yet.

By not loading a new page and replacing current contents of the page using ajax improves user experience. However, with the percentage of pages that are just interacting with photos, Facebook is losing a large amount of ad impressions and thus losing revenue while making ux more enjoyable.

This is similar to Google’s refusal to remove the I’m Feeling Lucky button, which by itself costs Google $110 million a year (listen).

SERGEY BRIN:The reason it’s called “I’m Feeling Lucky,” is of course that’s a pretty damn ambitious goal. I mean to get the exact right one thing without even giving you a list of choices, and so you have to feel a little bit lucky if you’re going to try that with one go.

TOM CHAVEZ: Basically you have $110 million of revenue loss per year associated with that button.

MARISA MAYER: You know Larry and Sergey had the view, and I certainly share it, that it’s possible just to become too dry, too corporate, too much about making money. And you know what I think is really delightful about Google and about the “I’m Feeling Lucky,” is that they remind you that the people here have personality and that they have interests and that there is real people.

Join the Boston Tech Community at Facebook Developer Garage Boston

Posted on December 7th, 2007 in General, Web | No Comments »

Join us for the Facebook Developer Garage Boston on January 17, 2008! Discuss the Facebook Platform, web dev, monetization and investing, and more here with other Facebook Developers and enthusiasts. There will be people from Facebook here as well.

If you’re a regular to the Facebook Developer Boston events, you’ll know that this is the fourth Facebook event in Boston, and there hasn’t been one in a few months. Let’s make this the best Facebook Developer event yet!

A big thanks to our sponsors, Molecular and Facebook.

Molecular is setting up at the Facebook Developer Garage as one of the meetings of a course for a web development competition at MIT. They are taking suggestions for relevant courses for the beginning stages of Facebook development at the event.

The event will be crowdsourced; your suggestions and presentations will go into the event. Let us know of any suggestions you want, or presentations you want to make. Email fbgarage[at]boston.avecora.com.

The event will be free and open to the public. See the event page and RSVP on Facebook, Going, or Upcoming. Event venue TBD - will announce on the main event page.

More Awesome Marketing: Dr. Pepper Cherry Chocolate

Posted on November 29th, 2007 in Web | No Comments »

Yes, it’s another video — but it’s great marketing. By harnessing the popularity of the original Tay Zonday “Chocolate Rain” video (which, of course, has gone viral, 11 million views at the time of writing) Dr. Pepper promote a new flavor, Cherry Chocolate through a sequel (which is like a remix of sorts as well.) Damn, that’s a good idea.

Why not make it viral and spread it?

(via Mashable)
(track virality Google Blog Search Technorati IceRocket)

Get Creative. Can Do. Rock On. Brilliant Marketing

Posted on November 25th, 2007 in Web | 1 Comment »

I apologize for the recent amount of video posts lately, but I couldn’t help but perpetuate (virally) this brilliant marketing video from the Singapore Media Development Authority. Kudos to the marketing team that thought of this.

(via TechCrunch)

Google Android SDK + Video Released: Hot Damn

Posted on November 12th, 2007 in Technology, Web | No Comments »

Google’s Android Mobile OS SDK and accompanying $10 million challenge has been released. Video follows.

Coding on the Facebook Platform.

Posted on June 9th, 2007 in Web | 2 Comments »

It is Saturday, May 26th. I am at home, headbanging to Breaking Benjamin, and catching NeighborFi (rare.) I’m just finding the Facebook Applications update. I look through the directory. In all nine pages at the time, I didn’t notice a del.icio.us or Flickr app. I decided that for that day I will work on developing a del.icio.us app for Facebook Platform.

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